Monday, September 21 2026

Mixue Bingcheng leverages the Starbucks police incident for marketing, Snow King banners and Lucky Cup tactics spark netizen controversy

Starbucks has recently been caught in successive public opinion storms due to driving away on-duty police officers and product price increases, with some consumers even expressing their dissatisfaction by sending white flowers and throwing eggs. Just at this time, several Mixue Bingcheng stores in Yinchuan, Ningxia, hung banners welcoming on-duty police officers to rest inside, which was seen by the outside world as opportunistic marketing. Although this move won praise from some netizens, who said it showed great vision and relied entirely on the contrast with peers, it also attracted criticism for malicious marketing and suspicion of being a publicity stunt. Subsequently, the market manager, worried about triggering guided public opinion, notified the stores to take down the banners. Mixue Bingcheng has always used simple and direct marketing methods, from catchy songs to donations and now to this banner response, with an obvious intention to ride hot topics. [more…]

Starbucks Store Sparks Public Outrage After Asking On-Duty Police Officers to Leave: Brand Image and Service Spirit Face Dual Scrutiny

Recently, an incident in the ancient town of Ciqikou in Chongqing sparked widespread discussion: on-duty police officers were asked to leave by staff while eating at outdoor tables and chairs outside a Starbucks store, on the grounds of "affecting the brand image," and were subsequently complained about. The incident quickly fermented online, with netizens questioning whether Starbucks' actions were appropriate. At the same time, an internet influencer cited the so-called "Internal Affairs Regulations of the People's Police of Public Security Organs" to question the officers' behavior, but it was found that the cited content was actually pieced together from another regulation. Starbucks customer service responded that they are verifying the matter and will discipline the employees involved if it is true. This is not the first time Starbucks has been mired in controversy for driving away police; similar incidents have occurred previously at stores in the United States and at Songshan Wanda in China. This article takes you through the full picture of the incident and the voices of all parties. [more…]

Starbucks raises prices on some drinks and food items amid fallout over Chongqing store incident involving police officers

Starbucks has been embroiled in a series of controversies recently. First, its Ciqikou store in Chongqing was reported to have driven away police officers who were eating outside the store, triggering a strong public backlash. Subsequently, some citizens went to the store in question to deliver white flowers and throw eggs, and the Dianping review section was flooded with negative reviews. Before the incident had even subsided, Starbucks China quietly raised the prices of some beverages and food items, with products such as Americano and latte increasing by 1 to 2 yuan. The brand's customer service said the move was an adjustment made after a comprehensive assessment of operating costs. Under the dual pressure of public opinion and operating costs, whether Starbucks can continue to win consumers' hearts is worth watching. [more…]

Starbucks apologizes over police dining controversy, says it was a communication misunderstanding and no one was driven away or complained about; netizens still skeptical.

Recently, news that police officers in Chongqing's Ciqikou Ancient Town were asked to leave while eating at the entrance of a Starbucks spread rapidly on social media, sparking widespread attention and trending on Weibo. Starbucks China later responded that the incident was a misunderstanding caused by inappropriate remarks during seat coordination, denying that it had asked the officers to leave or filed a complaint against them. However, this apology did not quell netizens' doubts, and related discussions continued to intensify. Meanwhile, reports said Starbucks customer service stated that if the incident was verified, the employees involved would be disciplined, and the local management committee had also intervened in the investigation. The incident also reminded people of a similar case involving Starbucks in the United States in 2019. As coffee lovers, we cannot help but wonder: how should cafes and community law enforcement officers coexist harmoniously? Front Street Coffee has always advocated the concept of community friendliness, paying attention to the warmth behind every cup of coffee. [more…]

Nanjing's Chayan Yuese closes on opening day: scalpers drive prices up to 200 yuan a cup, police maintain order on site

Amid the wave of price cuts in new-style tea drinks, a cup of milk tea priced at 50 yuan is no longer common. However, on the opening day of Chayan Yuese's first store in Nanjing, scalpers were reselling cups for as much as 200 yuan, with people lining up as early as 4:30 a.m., and related topics quickly trended on Weibo. Due to excessive crowds and chaotic order, the Xinjiekou store posted a sold-out notice and closed its entrance just five minutes before its official opening, while the Jiangning Jingfeng store continued operating. Police dispatched officers to maintain order and persuade citizens to leave. On some trading platforms, proxy purchasing and queuing services appeared, priced between 10 and 200 yuan. The Nanjing Market Supervision Bureau made it clear that scalping is illegal. People's Daily Online called on consumers to treat internet-famous brands rationally and not be led by merchants and scalpers. [more…]

Taiwanese customer at a coffee shop mooches electricity to binge-watch dramas and refuses to buy anything; after the shop calls the police, the customer is handcuffed and taken away, then returns to the shop to review the surveillance footage.

Recently, a coffee shop in Taiwan experienced a dispute triggered by a customer who had been freeloading on electricity for a long time and refused to make a purchase. This customer was a regular at the shop, visiting multiple times to charge their phone and watch dramas with the sound on, yet never bought anything. After repeated unsuccessful attempts to persuade them, the staff chose to call the police. When the police arrived and tried to persuade the customer to leave, they also met with refusal, ultimately leading to the customer being handcuffed and taken away as a "thief caught in the act." Surprisingly, the customer returned to the same coffee shop the very next day, demanding access to the surveillance footage of the incident and presenting a medical report to accuse the shop and the police. The shop stated that the matter has been handed over to the judicial authorities. This incident has sparked discussions about the boundaries of coffee shop operations and customer behavior. [more…]

Armed attack in Ethiopia's Sidama Kenso district leaves 14 dead, coffee-producing region faces security and economic pressure

In the Konso Zone of the Southern Nations, Nationalities, and Peoples' Region in southern Ethiopia, armed attacks lasting several days recently occurred, resulting in at least 14 deaths, including 8 police officers and 5 civilians, with another person later confirmed dead. The attackers targeted police stations, government institutions, and civilians, looting property and setting fire to government buildings and residences, and only fled after the national defense forces and federal police intervened. The Konso Zone is not only part of the Southern Nations, Nationalities, and Peoples' Region but also an important component of the Sidamo coffee-producing area, adjacent to the Yirgacheffe region. This incident has displaced approximately 37,000 people, with property losses exceeding 600 million birr. Although the armed militants have withdrawn, they may move to surrounding areas to continue their activities, posing a direct threat to the region's coffee and other agricultural industries. Meanwhile, the depreciation of Ethiopia's currency and domestic inflation, combined with the security situation, have cast a shadow over the prospects for coffee exports. Front Street Coffee will continue to monitor developments in the producing area. [more…]

Ten camping chairs stolen from a Huangshan coffee shop in the early hours; surveillance captures the whole process, police urge businesses to step up precautions.

In recent years, camping-style furniture has become wildly popular in the food and beverage industry, with lightweight, portable folding tables and chairs that create a strong atmosphere having become almost standard equipment for coffee shops. However, these convenient and practical pieces of furniture have also become a hot target for thieves. A coffee shop in Huangshan, Anhui, fell victim to a bizarre theft — not a cent of cash was touched, but ten camping chairs in the courtyard vanished without a trace. After reviewing surveillance footage, police uncovered a truth that was both exasperating and laughable: a couple passing by late at night sat down to rest, found the chairs so comfortable that they spontaneously decided to carry them off. This case reflects the widespread loopholes in theft prevention management among coffee shop owners and has also drawn industry attention to the safety of camping-style furniture. [more…]

A handmade wood-fired clay pot was smashed, and the customer left without compensating—how should a coffee shop owner handle this rationally?

Recently, a coffee shop owner ran into a frustrating situation: after a customer accidentally broke a handmade wood-fired pot in the shop, the customer not only refused to pay for it but also tried to quietly drive away. The owner offered a discounted compensation plan of a few hundred yuan, but the customer accused the shop of extortion. The incident sparked heated discussion online: should coffee shops use expensive vessels? How much responsibility should consumers bear for unintentional damage? This article sorts out the course of events, the views of all parties, and explores reasonable ways to resolve similar disputes. [more…]

Woman Occupies Seat in Coffee Shop for Four Hours and Refuses to Leave, Police Forcefully Remove Her for Investigation

Recently, a young woman entered a coffee shop with large luggage and occupied multiple tables and chairs to rest for as long as four hours without making any purchase. After repeated unsuccessful attempts to persuade her, the staff called the police. When the police arrived, the woman refused to cooperate and was eventually forcibly removed and taken to the hospital. The incident has sparked discussion about the operating order of coffee shops and customer codes of conduct. Front Street Coffee reminds everyone that civilized consumption is a basic obligation every customer should fulfill. [more…]

Guangdong Guming store knife attack: Four employees calmly respond and receive company commendation

Recently, a shocking sudden incident occurred inside a Good-Me milk tea shop in Guangdong. A completely naked man holding a knife suddenly burst into the store, where multiple customers were waiting to pick up their drinks at the time. Facing this critical situation, four employees remained calm in the face of danger and, through patient maneuvering and decisive action, ultimately joined forces with concerned members of the public and police officers to subdue the knife-wielding man, with no one injured throughout the entire process. After the incident video circulated online, it attracted widespread attention, and netizens praised the employees' bravery. On May 26, Good-Me officially issued a commendation notice, awarding the four employees the title of "Advanced Individual in Courageous Action" and giving them monetary rewards. Front Street Coffee continues to follow developments in the coffee and beverage industry, bringing you the latest report. [more…]

Tea Yan Yue Se Nanjing Opening Halted Immediately Sparks Heated Discussion: A Full Analysis of National Store Layout and Daigou Chaos

On the day its first Nanjing store opened, Cha Yan Yue Se shot to the top of trending searches because of the sheer number of people queuing and scalpers driving the price up to 200 yuan a cup. The Xinjiekou store was forced to close, while the Jiangning Jingfeng store remained open. The brand revealed that it plans to open five stores in Nanjing in the future, while market regulators made clear that scalping on behalf of buyers is illegal. This article reviews Cha Yan Yue Se's expansion trajectory in cities such as Changsha and Shenzhen, compares it with the development paths of similar brands such as Nayuki, and explores the balancing challenge facing internet-famous tea drinks among quality control, supply chains, and consumer rationality. [more…]

Starbucks Responds to Controversy Over Asking Non-Customers to Leave: Is the "Purchase Required to Sit" Rule Reasonable? Heated Debate Ensues

Recently, videos of altercations between Starbucks staff and non-paying customers have surfaced one after another on social media, drawing widespread attention. On one side, an elderly person argued with staff after being asked to leave for not making a purchase; on the other, a store in Xi'an was accused of frequently shooing away passersby who hadn't bought anything. Starbucks customer service responded that stores do indeed have a "purchase to be seated" rule, but they won't force customers to buy. Behind this new rule lies the real dilemma of store environments being affected by people who occupy seats without spending, and it also reflects the discussion about the boundary between commercial premises and public space. As a coffee enthusiast, what do you think of Starbucks' approach? [more…]

Ningbo Police Set Up a Coffee Stall? Anti-Fraud Campaign Gets Creative with Officers Brewing Coffee Themselves

A police station set up a coffee stall at a creative market, and the baristas were real police officers—the Jiangbei Branch of the Ningbo Public Security Bureau opened a POLICE COFFEE stall with the theme "Have you fought fraud today?", using coffee culture to close the distance with young people and deliver anti-fraud knowledge in a relaxed atmosphere. From cup sticker slogans to age-specific anti-fraud small gifts, from free coffee for collecting likes to stand-up comedy case studies, the police uncles racked their brains to protect everyone's wallets. This article takes you to see what is so special about this cup of "police coffee," and how police in multiple places are collaborating with cafes to promote anti-fraud awareness. [more…]

Suzhou police跨界 opening a milk tea shop called "Police Tea" sparks heated discussion; public offices innovating outreach to bring police and public closer

Recently, a milk tea shop called "Police Tea" has drawn attention on social media, not because its products are particularly special, but because it is located inside the Suzhou Public Security Bureau and was launched by the police themselves. As soon as the news broke, netizens joked about wanting to "go to the station for tea," and some even jokingly asked whether starting a fight at the police station entrance would get them inside. The shop not only serves milk tea and coffee, but also cookies, desserts, and cultural merchandise, though it is not yet open to the public. Some people are curious about how to buy from it, while others question whether it is compliant for a government agency to run a business. In fact, this shop is essentially an internal canteen, and ordinary citizens can receive items for free on police open days by taking part in anti-fraud, anti-drug, and other activities. A similar approach by Hangzhou police, who partnered with Chagee to give out "police tea" on Police Day, also received considerable praise. This kind of publicity method that keeps pace with the times not only builds a friendly public image, but also makes the spread of legal knowledge more down-to-earth. [more…]

Chengdu Jiulidi Police Station Partners with CapitaLand Plaza to Launch an Anti-Fraud Themed Coffee Shop, Integrating Police Outreach into Coffee Culture

Recently, the Jiu lid堤 Police Station in Jinniu District, Chengdu, teamed up with CapitaLand Plaza to create an anti-fraud-themed coffee shop, cleverly combining police outreach with coffee culture and attracting many citizens to visit. This coffee shop not only offers coffee but has also become a new hub for spreading anti-fraud knowledge. The interior uses a black-and-white color scheme, and at the entrance there is a cute panda police officer figure, creating a striking contrast. The police hope that through this novel approach, young people can easily learn fraud prevention knowledge while enjoying coffee and pass it on to their families, raising anti-fraud awareness across society. For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

Cotti Coffee Electric Delivery Van Loses Control and Crashes into a Chayan Yuese Store in Yueyang, Killing 2 and Injuring 2, Sparking Widespread Concern

On the evening of August 6, a serious traffic accident occurred at the intersection of Dongting South Road and Zhuyin Street in Yueyang, Hunan. A small electric delivery truck with "Cotti Coffee" printed on its body suddenly lost control while being moved during unloading. It first hit the roadside green belt, then rushed into a Sexy Tea store about 27 meters away, injuring four people near the store. Two of them died after rescue efforts failed, and the other two were slightly injured. The accident quickly sparked widespread public discussion, and related topics trended on Weibo. Cotti Coffee said it was actively cooperating with the investigation and bearing corresponding responsibility, and the Sexy Tea store involved has suspended operations. The following is a detailed account of the incident and responses from all parties. [more…]

Schultz Takes the Reins at Starbucks Again: Transformation Plan, New Equipment, and Challenges in the Chinese Market

Starbucks founder Howard Schultz has returned as CEO following Kevin Johnson's retirement, facing multiple challenges including the U.S. unionization movement, food safety controversies in the Chinese market, and damage to the brand's image. At the 2022 annual shareholders meeting, Starbucks announced plans for equipment upgrades, beverage innovation, employee pay raises, and store expansion. This article will examine Schultz's transformation strategy after his return, analyze whether he can lead Starbucks out of its difficulties in just half a year, and explore the competitive pressures in the Chinese market. [more…]

Macau Coffee Shop Owner Threatened with Knife by Customer: How a Service Dispute Escalated into a Criminal Intimidation Case

In the coffee industry, baristas behind the counter usually face challenges like extraction parameters and latte art patterns. However, an incident that occurred on July 28 at Guia Hill in Macau made a coffee shop owner experience a moment far more harrowing than crafting a perfect espresso—after an argument sparked by service attitude, a male customer actually returned after leaving, holding a fruit knife and threatening the owner. This incident not only injured the person involved but also sparked widespread discussion about occupational safety among coffee industry professionals. [more…]

Costa Drive-Thru Refusing Cyclists Sparks Controversy: Reasonable Policy or Discrimination?

In recent years, the grab-and-go consumption model has become increasingly popular, and many food and beverage brands have opened "drive-thru" lanes for this purpose. However, a cycling enthusiast was refused service at a Costa store in Scotland, on the grounds of "not being in a motor vehicle." This is not the first time Costa has sparked controversy over a similar incident. An almost identical situation occurred in 2020, when Costa explained that bicycles are not taxed or insured in the same way as motor vehicles, and was immediately rebutted by the British Cycling Federation. Behind the incident lies the delicate balance between convenience and fairness in drive-thru service. Front Street Coffee takes you through this hotly debated incident. [more…]